Color Variable Data Printing
Fulfillware now offers fully customized digital color variable data
printing (VDP). All database customization, postal presorting and printing are prepared on site, using the latest VDP technology. Incredibly
short turn times for VDP runs of one to twenty five thousand mailers are the norm at Fulfillware.
What does variable digital printing offer that
traditional printing does not?
- The images and
text on every piece can be specific to the recipient. This allows true 1:1 conversations with your prospects and clients,
making your marketing more effective.
- On demand printing provides
cost effective short runs with no overages.
Use
relevance, not just personalization.
Personalization
is good.
John,
"at XYZ, we try harder for the ABC Company."
Relevance is much better.
John is in charge of preferred
rental car decision making for a pharmaceutical company:
“John, pharmaceutical
companies like ABC spend an average of $1.3 million per year on rental car expenses.
Call us today to learn the 5 ways XYZ’s new program for pharmaceutical
companies can cut ABC rental car expenses by 20% annually.”
· Relevance is the single largest lever on response in individualized
marketing communications
· Relevant campaigns show substantial increases in response rates over
those that are just personalized
Fulfillware
1185 Logan Circle
Atlanta, GA 30318
404-355-2939
Fax: 404-355-3039
